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Para-kin relationships between admirers and you will idols: a great qualitative study out of fans’ motivations for buying idol-dolls

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Para-kin relationships between admirers and you will idols: a great qualitative study out of fans’ motivations for buying idol-dolls

Para-kin relationships between admirers and you will idols: a great qualitative study out of fans’ motivations for buying idol-dolls

Purpose

The purpose of this research is to try to evaluate exactly how “mommy fans” impact on the present models off parasocial relationships anywhere between fans and you may idols and gain higher understanding on motivations hidden the purchase of idol dolls. In addition, because of the like the skills and you will views of male idol fans, the analysis seeks so you can broaden new knowledge of lover behavior and you will improve understanding of brand new reasons driving idol-doll application.

Design/methodology/strategy

Delivering idol-toy consumers as browse items, this research conducted textual investigation plus-breadth interview to understand more about fans’ motives for buying idol dolls.

Results

Idol doll purchases try determined by the mental attachment, such certainly mommy admirers exactly who seek to establish a sense of handle and keep a mother–youngster dating. Simultaneously, to shop for idol dolls also can act as a good disguise having girlfriend admirers to full cover up their intimate ambitions regarding their idols. More over, idol dolls act as semiotic identifiers, attracting such-minded admirers and you may wearing people detection. It needs to be listed you to male idol fans, who will be thought deviant regarding male normative, face scrutiny when you look at the female-ruled teams, trying to find then proof of authenticity.

Basic ramifications

This research encourages knowing the reasons trailing idol-doll instructions and certainly will help advertisers for the providing to your psychological demands off https://brightwomen.net/bolivianska-kvinnor/ fans, eg mommy admirers, by the creating and business dolls you to resonate with the desired experience from connection.

Societal implications

By the acknowledging and you can centering on the good areas of fan affairs, this research contributes to the fresh new ongoing procedure of de-demonization and normalization out of fandom. At the same time, this study together with seeks to help you donate to an even more total wisdom of battles and you can psychological needs of the Chinese young age group.

Originality/really worth

This research examines the fresh new significantly less than-explored mother-fan group’s emotional means and their reasons of shopping for idol-dolls. In addition it recognizes the fresh type of viewpoints and you can experience out of men idol admirers, providing an innovative new and you can unique viewpoint to your idol-toy use.

step 1 Introduction

” tabindex=”0″> centered on celebrities’ appearances were sold due to the fact another mode getting Chinese fans to express its solid love due to their beloved idols, resulting in the manufacture of yet another Chinese fandom society. Into the Weibo (one of the most well-known social network systems within the Asia), the net people to have idol-doll-founders, people, and you can idol fans now has built-up more 460,000 followers which can be very female-dominated. On this platform, extremely common for fans, who’s got a huge line of idol dolls, to publish adorable photographs and you will display the knowledge in the dressing and implementing cosmetics on their “newborns.” According to current individual statement, one of several idol-toy players, the fresh new blog post-2000 age group is short for the greatest ratio, getting 43 %, accompanied by the post-1995 age group ranking 2nd, having a proportion during the twenty six % (“2021 Pure cotton Toy Members Opinion Declaration” 2021). Hence, Age group Z, some body, some body born between your late 1990s and the early 2010s (Priporas et al. 2020), actively activates that have idol-toy sales by way of interactive social network programs.

On era away from participatory fandom and you will enthusiast benefit, fans’ application preferences as well as their thought of reference to idols have become victims out of instructional search. The way in which fans interact with celebrities has been defined as parasocial interaction-the newest nonreciprocal, fictional communications between admirers and you can news personae (Liebers and Schramm 2019; Yan and you may Yang 2021). Lately, fans actively engaging in the latest parasocial dating dream from the a near kinship with idols, providing they might handle, or perhaps possess an apparent degree of effect on its idols. To the Chinese social media, there is a development in which fans, specifically women, relate to themselves given that idols’ mothers, aunts, otherwise sisters. When you find yourself early in the day studies have widely examined parasocial dating based on heterosexual norms and you may fans’ close dreams regarding the idols (we.age., “girlfriend/partner admirers” off idols), absolutely nothing might have been identified regarding the “mommy admirers”,“Mother fans,” reference fans (usually women fans) who happen to be co-fostering idols/a-listers as his or her senior female members of the family. People say on their own because mom of idol and are also indulgent so you can idols, providing them once the lovable, simple kids who require the special care (Yan and you can Yang 2021).

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